The Evolving Housing Market: Homeowners Embrace Renovations Amidst Rising Interest Rates

The Evolving Housing Market: Homeowners Embrace Renovations Amidst Rising Interest Rates

In the ever-changing landscape of the U.S. housing market, a notable trend is emerging amidst fluctuating economic conditions. Many homeowners, currently benefiting from historically low mortgage rates, find themselves in a quandary due to the recent dramatic increase in interest rates. This surge has sparked a reluctance among these homeowners to sell their properties, as doing so would likely mean securing a new mortgage at a significantly higher rate. This hesitation is contributing to a decrease in the available housing supply. This article will delve deeper into this phenomenon, exploring how it’s fueling a surge in home renovations as homeowners opt to improve rather than move. 

The current housing market is characterized by a high percentage of homeowners with low mortgage rates, as reported by Redfin, where 91.8% of US homeowners with mortgages have rates below 6%, and 62% below 4%. This trend has led to a reluctance to re-enter the market at higher rates, resulting in a tight housing inventory and record-low numbers of new and overall home listings. This scarcity has intensified buyer competition and maintained high home prices (Source: Yahoo Finance).

Looking ahead, Goldman Sachs Research’s global economic outlook for 2024 suggests potential outperformance based on strong income growth, a robust job market, and a manufacturing recovery. These factors might lead to interest rate reductions if the economy slows. However, the exact impact on the housing market is yet to be determined (Source: Goldman Sachs).

Furthermore, experts like Nick Ron from House Buyers of America forecast a 3 to 4% rise in average US home prices in 2024, but anticipate a slowdown in growth due to rising interest rates and increased home supply. Despite these factors, a persistent national housing shortage is expected to keep the market favorable for sellers (Source: Yahoo Finance).

In response to current housing market conditions, where high mortgage rates and limited housing supply discourage buying and selling, homeowners are increasingly focusing on renovations, especially in kitchens and bathrooms. This trend aligns with rising home improvement budgets. According to the 2022 U.S. Houzz and Home Study, homeowners’ median spending increased by 20% from $15,000 in 2020 to $18,000 in 2021, marking a significant shift towards investing more in renovations than in previous years. New home buyers spent up to $30,000, double the national median, while short-term homeowners spent an average of $19,000. Long-term homeowners’ spending aligned with the $15,000 national average.

Interior room renovations dominated 2021 projects, with kitchen renovations being the most popular and accounting for the highest budgets. Investment in kitchen upgrades rose by 25% from 2020, averaging $15,000. Bathroom remodels, especially guest bathrooms, saw a 38% increase in spending. Other significant interior projects included laundry and living rooms (33% increase) and guest bedrooms (28% increase). These trends highlight a strategic shift in homeowner focus towards enhancing and maximizing value in their existing properties. For further details on home renovation trends and statistics, visit Architectural Digest at this link.

Return on Investment (ROI) from Home Renovation

Although many homeowners complete home improvement projects to improve aesthetics or comfort, many also complete them to boost their home value. According to Today’s Homeowner’s ROI of Your Home Remodel report, remodeling projects boost your return on investment (ROI) by 69% on average. These results vary based on the type of project, home location, and total investment. Below, we’ll review remodeling projects by ROI, based on data from the NAR 2022 Remodeling Impact Report.


Interior Remodeling ROI

According to the NAR Remodeling report, homeowners recoup over 100% of their investment from hardwood floor refinishing (147%) and new wood flooring (118%). Insulation upgrades also provide 100% ROI plus long-term energy savings. According to the U.S. Department of Energy, insulation upgrades can save you up to 20% in heating and cooling costs. Other home improvement projects, such as basement conversions and closet renovations, offer ROIs of 86% and 83%, respectively. 

Source: National Association of Realtors

Exterior Remodeling Projects ROI

New roofing and garage doors offer 100% ROI. Siding upgrades provide the next highest recoups with fiber cement options yielding 86% investment recovery, followed by vinyl selections at 82%. Although wood and vinyl windows both rank in the 60% range for ROI, they also offer long-term energy efficiency benefits. HomePrice

Source: National Association of Realtors

Conclusion: The current housing market presents a unique scenario, shaped by several intertwining factors. Low mortgage rates for existing homeowners, coupled with escalating interest rates, have led to a noticeably tight housing supply. This situation has prompted a notable shift in homeowner behavior. Instead of navigating the challenging terrain of buying new properties at higher rates, many are choosing to invest in enhancing their current homes. This trend is particularly evident in the increase in kitchen and bathroom renovations, areas of the home that significantly impact its overall value and appeal.

These renovations are not just cosmetic upgrades but are seen as strategic investments. By improving and modernizing key areas of their homes, homeowners are effectively increasing their property value. This is especially important in a market where new listings are scarce and the competition for available homes is fierce. The choice to renovate allows homeowners to enjoy a refreshed living space while also preparing for a potentially more favorable future market should they decide to sell.

Furthermore, this trend toward home renovation reflects a broader economic landscape where market conditions increasingly influence personal finance decisions. The reluctance to take on higher mortgage rates is a rational response to economic uncertainty and fluctuating interest rates. It also signals a shift in the perception of home ownership, from a short-term investment to a longer-term commitment.

In conclusion, the current housing market conditions have catalyzed a significant increase in home renovations. This shift is a pragmatic adaptation to the economic environment, allowing homeowners to both enhance their living experience and potentially increase the value of their homes in a market characterized by limited supply and high demand.

Table of Contents

get in touch

Learn More


Cynthia TruongCynthia Truong
22:16 01 Apr 24
This is our second time working with Radu and team and we are very happy with the result! We wanted to open up our little jack and Jill bathroom to let in the natural light and make our shower bigger. They closed off the second door and opened up the space. Communication was pretty great and they were accommodating with our delay in getting some of the material. Most specifically the shower door (that Home Depot’s shipping company lost).It’s been a few months, and our bathroom is looking and working great! Definitely recommend them!
Sunday LaneSunday Lane
12:48 31 Mar 24
Great job sealing tile.
Nichole C.Nichole C.
00:29 31 Mar 24
Radu and his team did an excellent job on our backsplash. The installation and grouting is excellent.
Tudor CodreanuTudor Codreanu
17:26 09 Feb 24
Best general contractor in the area! Fair prices, project done on time and most important to me , Quality, they stand for it! Highly recommend!
Marie Van GerpenMarie Van Gerpen
16:08 28 Nov 23
Our slab floor had dropped in one corner. Radul and his crew came in after slabjackers did the floor lift. Total Quality Express finished leveling the slab and installed the floors. The floors turned out fantastic. In particular, they did a very nice job where the floor meets the sliding door. It was a more complicated fix due to the floor drop. Radu is very responsive and easy to work with and reliable. Will definitely work with him again.
Fei GaoFei Gao
08:53 28 Nov 23
Radu and Octavian have been great! This is the second project I did with them and they never fail to impress me with their work ethics and quality of work. I like how they are very attentive to details and don’t rush on their work. They will give you an honest opinion for materials I wasn’t sure to choose. They double check with you and clarify your instructions. They are very patient and would execute your ideas about designs. This will not be the last time I’ll call them for any home renovation projects.
Maimai MaturanMaimai Maturan
09:05 20 Nov 23
They will listen and give what you want in mind for design ideas. Very professional and nice. This is my sanctuary every time I come home from work. They pay attention to details and they don’t rush their work. You can really tell that they’re good at what they do. No regrets at all!
Carlo SmithCarlo Smith
17:02 10 Nov 23
I can’t say enough positive things about the work done by Radu and Octavian. They tiled to entryways, a bathroom and fireplace. Octavian is patient and precise in his work. We had a special issue to deal with a cleanout access and the solution was perfectly executed.
Angie HowellsAngie Howells
20:52 02 Nov 23
Very amazing work awesome Tile work, very quick turnaround, would give 100% Recommendation
Mariah WakelingMariah Wakeling
21:30 27 Sep 23
Radu and the team were a pleasure to work with. They were great with up-front communication regarding the scope of the project, answering all of our questions, and asking us the right questions to get the job done in a way that met our particular needs. The quote process was easy and clear, the work was done well and quickly, and we look forward to working with them again on future projects.
05:00 24 Sep 23
Radu and his team are very professional and always listen to your needs. They did a fantastic job on our laundry room remodeling project. Our dog loves his new shower station so much!
Delyn KosbabDelyn Kosbab
02:27 29 Jun 23
Highly recommended. They replaced my kitchen tiles which originally was an improper installation and had many hairline cracks. Beautiful job, great results, a pleasure to work with.
A. W.A. W.
20:35 24 Jan 23
We hired them to install all tile works and wood floors for a whole house remodeling project. The fireplace tile wall turns out great! Master bath walk-in shower does drain well as promised. I even had comments from another contractor once: “Who did your tiles? They did good job!”. The team was polite and punctual. Easy to communicate with as well. I would recommend this company.